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Serving the Audio Prosumer

An old cliche tells us that a rising tide lifts all boats. The home audio industry could certainly use the lift. Over the past two decades, technological disruption has decimated multiple product categories. The tide may be rising again, thanks to shifting market trends and new opportunities for manufacturers. Are you thinking of products for…

Will It Finally Matter?

It’s been nearly three years since the heavyweights of the connected world agreed to join forces on an interoperability standard for smart devices. What began as “Project Connected Home Over IP” is finally almost here as the Matter standard. We’re jazzed for the possibilities, cautious on the probabilities, and keeping close tabs on all the…

How Smart Does Your Smart Product Need to Be?

As is true of people, some smart devices are smarter than others. And as is true with people, greater “smarts” in devices usually cost more time and money to produce. Call it the price of education. When building your own smart products and services, how can you best plan for this cost? And how much…

Wearables vs. Med Devices: Visualizing a Third Way

Hardware and software makers are naturally bullish on the future of consumer-facing wearables for health and wellness. So far, physicians and providers have remained circumspect. It’s been a dozen years since the first Fitbits helped launch the quantified self movement. What have we learned so far and what are the opportunities going forward? Law of…

Advanced Audio Will Revolutionize Digital Therapeutics

We’re all aware of the healing power of music, which is not only a sentiment but a scientific fact. Recent advances in audio technology, particularly spatial audio, are showing great promise in treating a variety of physical, cognitive and emotional health challenges. For audio hardware and software companies, these nascent fields represent welcome opportunities to…

TV: The Obvious Smart Home Interface?

As smart homes become increasingly sophisticated, integration trends are moving toward the total convergence of home connectivity, with all IP devices addressable by the user. The potential complexities for the consumer will be daunting without a simple, yet powerful control medium. Fortunately, such a medium already exists; already resident in virtually every home and often…

Beating the Odds: Are You the Twelfth Startup?

Written by: Lew Brown, Partner, bluesalve partners, CEO Motum.ai It’s often said that 9 out of 10 startups end up failing, but that’s not true. According to Startup Genome, the real number is worse at 11 of 12. The most common reasons for failure are premature scaling and poor marketing. These numbers and the reasons…

Differentiation Will Break the Health Tech Logjam

Written by: Lew Brown, Partner, bluesalve partners, CEO Motum.ai In a recent call with a leading Japanese CE manufacturer, we had a chance to talk about the next wave of health tech and its ongoing merger with the world of consumer electronics. The question came up as to which product or service on the market…

Marketing: The Enduring Secret Sauce

Written by: Lew Brown, Partner, bluesalve Partners In the course of our work we often come across companies that don’t consider marketing to be as critical as it really is. Nearly as often, we see companies that do understand the importance of marketing, but strategize and execute it poorly. Thanks to analytics, it’s easier and…

I Did a Patent Search So I’m Free and Clear to Make/Use/Sell My Product…Right?

Written by: Christopher Palmisano, bluesalve Partners One often-misunderstood but truly fundamental component of a successful patent prosecution practice is patent searching. Not all patent searches are equal: a patentability search, for example, is inherently different from a freedom-to-operate search (sometimes called patent clearance, or a freedom-to-practice search). One search looks broadly at prior art to…