Strategic Planning

The surest journeys begin with the map.

Strategic PlanningWhether you’re a large, well-established company or a start-up out of the gate, strategic planning is the cornerstone of every new business initiative. Even the most innovative product or service needs a plan that lights up the pathways to market success. A winning plan calls for an objective, multi-layered assessment of all the relevant opportunities, matched up with creative, defensible solutions to the market challenges. Mistakes can be very expensive to correct after the fact.

Our team at bluesalve has delivered countless market successes with new technologies spanning hardware, software, services, content and finished consumer goods. We have deep experience in product development, manufacturing, retail, OEM technology, service provision and distribution. Our unparalleled industry knowledge and market insights ensure that your game plan is on point long before the opening whistle.

We can help you:
• Facilitate an effective SWOT analysis of your current business
• Define, refine or redefine your vision, mission, values, goals, and objectives for the present and future
• Develop financial and go-to-market models
• Clarify your unique selling proposition and competitive differentiation
• Write your business and operational plan
• Create a communications plan to articulate to your internal and external constituents

We at bluesalve believe that “execution is the chariot of genius.” However, without the right strategy, great execution is virtually impossible to achieve. Are your past strategies equipped to flex with the changes taking place in the market? Do you need to revisit what’s defined you in the past? The economy, the customers and the culture have all changed. Have you? Do you need to? Talk to us.

Ready to find out more?

With over 40 years of C-level management experience under their belt, bluesalve partners has a keen understanding of the key elements that create or re-create a winning strategy.