insights

Never Waste A Crisis

A common saying in politics, and nowadays other places is “never waste a crisis”. And we are clearly in one. Perhaps it might be worthwhile to take a few minutes to consider the meaning of this statement. In general, it means the ability to do many hard things that might be too difficult to do…

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The Changing Audio Consumer and the Future of Audio

While many of us focus on high-performance two-channel audio systems, which are more or less the result of decades of development and art, we’re not typical consumers. A lot has, and is, still changing with respect to the kinds of people who are buying audio and listening to music. This demographic shift has accelerated and…

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Going to Market at CES

Having just been at CES2020, I find it interesting to reflect on the 4500 plus exhibitors and all their new amazing, evolutionary, revolutionary and occasionally odd products and service introductions. Sadly, a very large portion of these new ideas, products and services, well over 60% and often as high as 90% will not survive the…

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Is your consumer technology business prepared for the start of a new decade?

Having been in the consumer technology business for a few decades, at bluesalve partners, we have seen great technologies and companies succeed and fail. Market conditions, competition and investment trends are all dynamic and can blindside you. Hard work, and a good product or technology is rarely enough to secure success. Often you are passionate…

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How to Conquer CES

CES is an amazing, and often overwhelming show. 3 million square feet or more of displays at multiple venues filled by about 180,000 attendees is certainly something to see. Of course you want to go there, but you are concerned about cost, time and return on the investment. How do you handle CES without feeling…

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Planning For Holiday 2019 and For 2020

The Holiday “selling season” is rapidly approaching, as is the new year of 2020. While we all hope for clear skies when looking forward, there are currently some dark clouds on the horizon. The Consumer Technology Association (CTA) just forecast a flat holiday season with sales down slightly. The predicted figure for just the holiday…

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Planning and Dealing With Tariffs

Greetings fellow business operators. Regardless of your political or other views, we wake today under with the burden of another new tariff regime, with many more scheduled and maybe or maybe not coming over the next few months. Again, without debating the merits of using tariffs as a weapon in a trade war, it is…

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Planning and Dealing With Change

I woke up today and the world was different. My industry had changed. The habits and likes of people had changed. Technology keeps moving along. This is because change is a constant. Yes, while each day’s change may seem small, just look at our world from only a few years ago to see the rapidly…

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