Insights Archives | Page 5 of 9 | Bluesalve Partners

Audio Retailer Renaissance: Part 1

Ended soon Barrels of ink have been spilled over the past 20-plus years regarding the decline of the specialty audio retailer. The visits to the local “hi-fi shack” that Boomers fondly remember – and that drove an entire industry for generations – are as far in the past as mixtapes and LP changers. But wait…

Marketing: The Enduring Secret Sauce

Ended soon Written by: Lew Brown, Partner, bluesalve Partners In the course of our work we often come across companies that don’t consider marketing to be as critical as it really is. Nearly as often, we see companies that do understand the importance of marketing, but strategize and execute it poorly. Thanks to analytics, it’s…

Insecurity Behind the Security Industry?

Ended soon Written by: Avi Rosenthal, bluesalve Partners We recently attended – in person again, at last! – the annual ISC West expo held by the Security Industry Association (SIA). We expected to see the latest in smart security solutions for home and business, and we weren’t disappointed. We did, however leave the show with…

The Meaning of Omnichannel

Ended soon Written by: David Kaplan, Partner, bluesalve Partners Omnichannel, omnichannel, the word is everywhere. It is used, misused, abused, and misunderstood, promoted as a buzzword and synonym for strategy by experts and charlatans alike. When a word becomes ubiquitous, but its meaning stays open to interpretation, it is important to get grounded in what…

I Did a Patent Search So I’m Free and Clear to Make/Use/Sell My Product…Right?

Ended soon Written by: Christopher Palmisano, bluesalve Partners One often-misunderstood but truly fundamental component of a successful patent prosecution practice is patent searching. Not all patent searches are equal: a patentability search, for example, is inherently different from a freedom-to-operate search (sometimes called patent clearance, or a freedom-to-practice search). One search looks broadly at prior…

What Price Cyber Security?

Ended soon By now we’ve all heard the horror stories. Credit card and social security numbers hacked and stolen by the millions. Businesses held hostage and hospitals shut down by cyber ransom. Creepy videos fed to young children that parents thought were safe in their smart home. Sad to say, cybercrime is big business. Which…

Now available on demand: View our Supply Chain Pains webinar from May 4, 2021.

Ended soon Speakers and founding partners, Robert Heiblim and Avi Rosenthal presented data, insights and expectations for the future of the consumer technology industry during a time of global disruption. They highlighted the vital actions that savvy companies are taking now to overcome challenges. Watch now At bluesalve partners, we have an active product development…

What Will the Smart Office Look Like?

Ended soon Just over a year ago, telecommuting was a rare occupation, performed by only 3.6% of U.S. employees. Thanks to the pandemic, today’s number is at 44% and growing. Even as COVID restrictions recede, many people are now asking whether offices are even necessary anymore. Employers who believe that they are will face new…

The Chips Are Down. Now What?

Ended soon There often comes a moment in business, as in life, where something that’s long been taken for granted suddenly isn’t. The worldwide shortage of microprocessor chips is an excellent, though unfortunate, example. The question isn’t whether your company was prepared for such a situation (we hope it was), or how many quarters you…

What Does It Really Take To Get a Patent?

Ended soon Intellectual property (IP) can be a byproduct of successful innovation, however IP is not always easy to understand. There are various types of intellectual property rights, including patents, trademarks, copyrights, and trade secrets. These rights represent different types of protection for a company’s IP. If the different types of protection are not understood,…