What's the Secret?

What’s the Secret? How to Raise Funds for Your Early-Stage Company

Ended soon By Lew Brown, Founding Partner You’ve already been told by colleagues, friends, and family: starting a company is beyond difficult. Nine companies out of ten fail in their early stages. You already know this, but you still have that fire in your belly, and nothing will stop you. Right? You may have already…

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How Products are Made

How Products Are Made, Part 2: The Design Process

Ended soon August 10, 2020 – Copper Magazine, Issue 117 article, written by Robert Heiblim In our first installment of this series we looked at the first step in getting a product to market: the initiation process. At this point the company has an idea of what the product is, what problem it is solving…

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How Products Are Made

How Products Are Made, Part One: Initiation

Ended soon We audio people often discuss products of all sorts, whether audio components, music media, accessories and so on, but do we really know much about how these are made and what goes into their creation? I have had the pleasure and done the hard work of being involved with directing the manufacturing and…

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Going to Market

Ended soon May-June, 2020 – Consumer Technology Association magazine article, written by Robert Heiblim Our industry introduces many amazing, evolutionary, revolutionary and sometimes, odd or even outlandish products and services each year. Sadly, a large portion of these new offerings, well over 60%, will not survive. That is a poor batting average considering how much…

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DIY, Trust and Reliability

Ended soon This article originally appeared in the Spring 2020 issue of Technology Designer Magazine: In our world, our word is supposed to be our bond. In our business lives, it is our promise that is our brand. We all say we know this, but in the course of life we also have all experienced…

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RE: Opening in the COVID-19 Era

Ended soon Regarding that term “opening” in this current situation, what exactly does it mean? We just saw reports of a 16.4% drop in retail sales and in our categories, reports of an over 60% drop. That is not what I have observed, though I know appliance sales were greatly affected. What did you see?…

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The Changing Audio Consumer and the Future of Audio

Ended soon While many of us focus on high-performance two-channel audio systems, which are more or less the result of decades of development and art, we’re not typical consumers. A lot has, and is, still changing with respect to the kinds of people who are buying audio and listening to music. This demographic shift has…

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Going to Market at CES

Ended soon Having just been at CES2020, I find it interesting to reflect on the 4500 plus exhibitors and all their new amazing, evolutionary, revolutionary and occasionally odd products and service introductions. Sadly, a very large portion of these new ideas, products and services, well over 60% and often as high as 90% will not…

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Planning and Dealing With Tariffs

Ended soon Greetings fellow business operators. Regardless of your political or other views, we wake today under with the burden of another new tariff regime, with many more scheduled and maybe or maybe not coming over the next few months. Again, without debating the merits of using tariffs as a weapon in a trade war,…

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